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Wanna look cool whilst keeping safe?'ve come to the right place!!!


Surestep..the source of the best value workwear on the web!. We're dedicated to offering you the very best safety apparel, by keeping our approach simple and focussing on 3 key factors:-

Product Value - maximum bang for your buck 
Product Aesthetics  - being safe whilst looking cool 
Efficient service - stress-free buying and returns
Founded in 2009 by Gary Howgate, Surestep has come a long way from its beginnings when it was run part-time in a front-room office in Cardiff. Gary’s industry knowledge and his passion for the business eventually drove him to quit the day job.  Inspiration and hard work soon began to develop a booming online store. In December 2017 the company had to scale-up significantly. Gary went into partnership with an industry friend of 20 years, David Nash, to form Dragon Direct Ltd. The company now operates from a 5000 sq ft unit in Cwmbran, South Wales with imminent plans to move into a 15000 sq ft premise.
We are thrilled to be a part of the rapidly expanding ecommerce sector of the safety wear industry and look forward to our next phase of development. We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.
Gary & Dave
Dragon Direct T/A Surestep